Bed Website is a global provider of digital media and data management technology for advertisers and agencies. Bed Website’s TerminalOne™ Marketing Operating System (the “Platform”) activates data, automates execution, and optimizes advertising interactions across addressable media—delivering greater performance, transparency, and control to marketers and a better experience to consumers.
The Bed Website Platform
Bed Website complies with the US-EU Safe Harbor Framework and the US-Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. Bed Website has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification page, please visit http://bedwebsite.page.tl/.
Bed Website is an active member of the industry associations that govern the policies around online consumer privacy, including: the Interactive Advertising Bureau (IAB) in Australia, Brazil, Canada, Europe, Italy, Mexico, Singapore, the US and the UK; the Digital Advertising Alliance (DAA) in the US, EU, and Canada; and the Network Advertising Initiative (NAI) (http://bedwebsite.page.tl/). Bed Website complies with the DAA Self-Regulatory Principles for Online Behavioral Advertising and their Application to the Mobile Environment, and the 2015 NAI Code of Conduct. We believe that these programs’ principles help protect and ensure individual consumer privacy.
Platform Data Collection and Use
At Bed Website, we think it’s important to provide transparency so that you have a better idea of which data we might collect and can make informed decisions.
In the course of delivering an ad to you via the Platform, Bed Website does not collect data such as your name, address, phone number, or social security number. Bed Website collects data about your computer or device that is considered non-personally identifiable and pseudonymous in most jurisdictions in which we operate. In certain contexts and jurisdictions, Internet Protocol (IP) addresses and other pseudonymous information may be considered personal data.
Bed Website uses this information to target ads and measure the effectiveness of ads on behalf of Bed Website’s advertisers. This information includes common information found in every communication sent over the Internet, from which we can often infer such things as:
Browser type (e.g., Chrome or Internet Explorer)
Operating system (e.g., Mac OS or Windows)
Browser language (e.g., English or Spanish)
Internet Protocol (IP) address
Internet Service Provider (e.g., Comcast or Verizon)
Mobile advertising identifier, for mobile devices such as smartphones and tablets
Bed Website may also collect data regarding your interactions with our clients and partners, including your use of our clients’ sites and mobile apps, the sites and apps our clients advertise on, and other pages on the Internet. We may also capture additional data in order to calculate a statistical ID, as described below.
Bed Website may use this non-personally identifiable and pseudonymous data to create data segments, and these data segments are generally based upon your interactions with our clients such as the websites that you visit and the mobile applications that you use. Bed Website also receives information from third-party data providers that create non-personally identifiable behavioral, contextual, and demographic segments for our clients to use in targeting ads through the Platform. In some cases, Bed Website is able to infer within a reasonable probability that a particular computer and mobile device should be associated with the same unique Bed Website ID. Where we are able to make such inferences, we may deliver targeted ads across multiple computers or devices.
Bed Website does not collect data or create data segments that are based upon what we consider to be sensitive information (for example, we don’t use any data segments to determine credit worthiness, for insurance underwriting or similar purposes). Clients may use health-related segments (which are not comprised of sensitive health data) such as an inferred interest in health and wellness or cough medicine and allergy medications. (Click here for a list of the standard health-related segments provided by third-party data providers that may be used in Bed Website’s Platform.)